Get the Look: Mermaid Waves from Mercedes-Benz Fashion Week SWIM 2014

Last week, editors, bloggers, and the style-savvy hit the 2014 collections at Mercedes-Benz Fashion Week SWIM at the Raleigh Hotel in South Beach. Celebrity favorite Luli Fama, created by swimwear designers Lourdes “Luli” Hanimian and her brother-in-law Augusto Hanimian, was one of the most talked about shows of the week with show-stopping fringed and ruffled bikini tops, delicate crochet cover-ups, breezy tunics, and all-out sexy print dresses. The models wore a sensuous beach look with effortless-looking sea-siren mermaid waves that would be fabulous for any date night!

Created by celebrity hairstylist Jorge A. Briceno, owner and creative director for Eclipse Salon and Day Spa in Wellington, Florida, using a selection of René Furterer styling products, the mermaid waves were inspired by the designers’ direction for the collection, “ocean waves, a tropical paradise, very natural — nothing structured — and very beachy.” Seductive waves were the perfect complement to lead makeup artist Lori Taylor Davis for Smashbox Cosmetics. Makeup consisted of mermaid eyes with ocean-blue crystals under lower lashes and seashell-pink lips. Zoya PixieDust Nail Polish in a sparkling rainbow of tropical colors accented hands and feet.

When I saw these glamorous looks I immediately wanted to fire up my curling iron and attempt the long loose waves. Fortunately, Briceno and the René Furterer styling team shared with me their process for creating the gorgeous relaxed mermaid hair. Click through for a step by step:

  • Mermaid Waves 1 of 4
    Mermaid Waves in 3 Easy Steps

    Click through for sexy mermaid waves in 3 easy steps --->

  • STEP 1: Prep the hair 2 of 4

    Because the finished look is smoother at the crown with waves falling to the shoulders, first, section your hair off at the crown and clip it. Leave the rest free. If you have softer, finer hair that needs more texture, start by spraying on a dray shampoo mainly at the roots (recommended: René Furterer NATURIA dry shampoo). If  you have fine, weightless hair, apply a volumizing conditioning spray (recommended: René Furterer VOLUMEA volumizing conditioning spray no rinse) before heat styling to help hold the waves and curls to maintain the soft, wavy style. If you have medium to thick frizzy hair, take a section and spray it with a smoothing spray (recommended: René Furterer LISSEA thermal protecting smoothing spray) and massage the spray into the section. This protects hair from the high heat of the curling iron. It also softens and smoothes thick, unruly hair as well as repairs the appearance of over-processed dry ends. Next, give hair another spritz and brush through the section with a finishing brush (recommended: Mason Pearson). 

  • STEP 2: Curl the Hair 3 of 4

    Next, wind the section around the barrel of a large curling iron. If you can, alternate between using a curling iron with a 1 ½" barrel and a 2" barrel. This results in curls that are less uniform and more random. After twirling the curling iron toward the head, hold in place for a few seconds to allow the heat to lock in the curl. For softer, finer hair, take the curled section and gently twist it into a big, loose pincurl and pin into place—this helps to set the curl.


  • STEP 3: Finish the Hair 4 of 4

    After releasing the curl, give it a light misting with a finishing spray (recommended: René Furterer VEGETAL FINISHING SPRAY) for hold that still allows hair to move freely and leaves waves touchable. For incredible shine try a glossing spray (recommended: René Furterer GLOSSING SPRAY). Break up the curl with your hands to get loose, beachy waves. Glossing spray helps to give that beachy separation.


    Lastly, rub a little styling wax (recommended: René Furterer STYLING WAX) on the palm of one hand, and then use it as a palette to lightly apply with your fingertips to the very end of the curls. This creates definition and separation between the waves. 

Photo Credits: Ryan McInerney for René Furterer, Getty Images for Luli Fama, Erin Dustin for Karen Oliver and Associates

More from Jill Seiman of Glamamom on Babble Beauty this month:

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