Recently I received a fun line of beauty products to review from a line called Willa – skincare created specifically with young girls in mind – and I am absolutely in love with the line.
Willa was created by mother and daughter team – Christy Prunier and her daughter Willa – when they found themselves fed up with the lack of natural beauty options for young girls. Christy wanted to emphasize the importance of starting a skincare routine for her daughters at an early age (she herself had a scare with skin cancer at the age of 29), but there weren’t many good options for young girls out there. Thus Willa was born – to help girls “start young, stay young”.
As a lover of natural beauty products, I would definitely encourage my own daughter to use these products when she’s a little older. All of the products in the Willa Skincare line are:
- Paraben and sulfate free
- DEA and phthalate free
- Not tested on animals
- Made lovingly in the USA
Even if you’re not a young girl, these “skincare for tweens” products are just as great for grown-ups who are looking for lovely gentle products. I tried out the Start Fresh Face Wash, On-The-Go face wipes, Smile Butter Lip Balm and Born To Glow SPF shimmer body lotion and I really like them. I will say that the shimmer body lotion is a little too shimmery for my personal taste, but I seriously would’ve loved it when I was a tween. The gloss wasn’t too sticky as many can be and both of the face cleansing products were super gentle, smelled amazing and left my skin feeling super soft.
After I tested them out myself for a bit, I passed them along to my younger cousins – sisters whose ages are 9, 12 and 15 – to get some feedback from Willa’s key demographic. Their take on the products? “This is cool – I really liked this stuff! It made my skin smell and feel really nice and I liked the color of the lip gloss.” So there you have it…out of the mouths of tween/teen girls who are the knowers of all that is cool.
Also, for those of you who might think that a beauty line geared toward girls will only feed our culture’s emphasis on unrealistic beauty expectations, I truly believe that this is not the case with Willa skincare line. I’ll admit that I myself was a little skeptical at first, but once I read up on Willa and their philosophy I was sold. Teaching our daughters about self-care and pride in their appearance is an important thing and that is more of the focus of this brand – teaching girls to make healthy choices and encouraging them to approach beauty in a natural and fun way, which is something I am completely for.
What are your thoughts?