Rouge is the Color of Power | 60 Years of Dior Rouge: A History in Lipstick

Christian Dior wanted to make women “not only more beautiful, but happier,”¬†and happy to flaunt their radiant beauty. Inspired by timeless archetypes of beauty and the couturier’s lush fabrics, Dior created his first makeup product in 1953, a revolutionary couture lipstick called Rouge Dior.

Historically, red was worn as a sign of social status and vitality, and understanding that a single touch of color can change one’s appearance, Dior created a revolution in red, a symbol for feminine empowerment and the art of seduction. Women could now choose lip colors to match their clothes, their moods, and their desire for expression.

It’s been 60s years since Christian Dior imagined “dressing women’s smiles,” and there have been over 1500 shades to do so with. Find more at Rouge Dior or watch the short video below.


Rouge is the color of power, passion, and revolution. Rouge is the color of life.

  • Dior Rouge Conception 1 of 9

    The first sketches of Dior Rouge in 1953.

  • Dior Rouge Lipstick 2 of 9

    The original Dior Rouge lipstick.

  • Dior Rouge Lipstick Sketches 3 of 9

    After its conception in 1953, Christian Dior decided a woman should never leave home without her rouge and designed a small twisting lipstick to fit in a woman's purse.

  • Dior Rouge 1955 4 of 9

    The very first traveling Dior Rouge lipstick in a sleek gold case, to fit in a woman's purse.

  • Dior Rouge 1987 5 of 9

    The design was so chic and classic, it didn't change until 1987.

  • Dior Rouge 2005 6 of 9

    In 2005, Dior Rouge got a snazzy makeover.

  • Dior Rouge Sketch 7 of 9

    And now in 2013, the new Dior Rouge design.

  • Dior Rouge 2013 8 of 9

    The latest in Dior Rouge: A shiny deep blue case, a ring featuring the emblematic cannage pattern, and a cap intricately engraved with the silver initials.

  • Dior Rouge NOW 9 of 9

    All the quintessence of the lipstick by Dior, all the spirit of the fashion house at 30 Avenue Montaigne is expressed by the new Rouge Dior. Its slick, refined line asserts its eternal elegance, empowering it as the ultimate accessory of beauty and style.


    Shop | Rouge Dior new Lipstick in 32 Signature Colors $34

Article Posted 5 years Ago

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