Are Secret Menus Good For Business? [video]

In-N-Out Double-Double with Grilled Onions
In-N-Out Double-Double with Grilled Onions, Extra Lettuce and Tomato

Many restaurants are getting in on the trend of Secret Menus. And while it’s always good to “be in” on the secret, when you aren’t, it can be frustrating.

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The In-N-Out Secret Menu was one of the first I became familiar with. And jazzing up a Double-Double with grilled onions, extra lettuce and tomato and spicy peppers on the side, elevated the fast food experience for me. Because of this, I find I’ve become almost an advocate of sorts for In-N-Out newbies.

Other fast food, quick service and even full service restaurants are getting in on the trend. But do you think Secret Menus are good for business?

Watch Shhh! Secret Fast Food Menu Secrets to learn some other restaurants that offer Secret Menus and share your menu secrets in the comments.

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Article Posted 3 years Ago

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