Ikea Has a Baking Book, and Yes, Homemade is Best

Ikea has a new coffee table, Hembakat är Bäst (Homemade is Best). I agree. Homemade *is* best. By far, my favorite part about this is the interesting photography throughout the book. The ingredient photos are just fabulous, and I love the visualization from ingredients to finished product. It’s a great representation of the baking process and turning things that look nothing like the finished product into an edible cake, cookie or tart.

Workgroup for Homemade is Best:

Client: IKEA, Joel Idén
Agency: Forsman & Bodenfors
Art director: Staffan Lamm, Christoffer Persson
Copywriter: Fredrik Jansson, Anders Hegerfors
Account director: Susanna Fagring
Account manager: Ewa Edlund
Planner: Tobias Nordström
Photographer: Carl Kleiner / Agent Bauer
Retouch: F&B Factory, Henrik Lagerberg
Stylist: Evelina Bratell

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Article Posted 5 years Ago

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