Despite a recent article speculating the demise of Cap’n Crunch cereal, Quaker insists the popular cereal isn’t going the way of retirement. The Daily Finance article noted the lack of Cap’n Crunch on the Quaker website, indicting the company may have been under intense pressure from First Lady Michelle Obama as she pushes American companies to help fight the rise in childhood obesity. And while Quaker may be working overtime to revamp some of their marketing techniques to be more friendly to kid healthy, spokespersons for the company have indicated in several statements that Cap’n Crunch will not be discontinued. In fact, the company recently launced a Facebook page for the cereal.
Cap’n Crunch cereal was responsible for approximately $118.6 million in sales in 2010. This number a 6.8% decrease in profits from the year earlier.
To get all the latest updates on the cereal, check out the official Facebook page here.