Trix “Fruity Shapes” Are Back, and ’90s Kids Can Hardly Contain Their Excitement

A box of General Mills Trix cereal is seen on a kitchen table, next to a bowl of the cereal
Image Source: General Mills

There are some food memories that just instantly transport you back to your childhood. For me, it’s coveted ’90s snacks like Gushers, Dunkaroos, and — OMG — Planter’s Cheez Balls. Just say the words, and I am right back at the 2nd-grade lunch table, wearing my white Keds and my favorite pink fanny pack.

Well, thanks to the folks at General Mills, ’90s kids like me will be taking a trip down memory lane once more, with the re-release of their classic Trix “fruity shapes” cereal.

In case you’re wondering, “Wait a minute, haven’t they always been fruit-shaped?” allow me to back up for a moment.

According to a recent company blog post, General Mills actually debuted Trix back in 1954, when they were pastel-colored and ball shaped. The cereal switched over to brightly-colored fruit shapes in 1991, which is when most millennials — myself included — became die-hard fans. (I mean, how could you not fall in love with that adorable Trix rabbit in the commercials, as he bounced around declaring “Trix are for kids!”?) But apparently, the brand decided to switch back to the original Trix cereal style in 2006 — and the public was none too happy.

A top-down view of Trix cereal with a bowl of it beside the box.
Image Source: General Mills

In 2017, General Mills brought back the vibrant colors it first introduced in the ’90s, but the public outcry continued, until the cereal brand finally decided to bring back the fruit shapes too, after 20,000 requests from fans started to flood in. (What can I say? ’90s kids are really passionate about their food.)

“After bringing back the bright colors, our fans have not stopped telling us what they want next,” Scott Baldwin, director of marketing for General Mills Cereal, shared in the post. “We have heard from an overwhelming number of Trix fans who have been calling, emailing, and reaching out on social media telling us that they want fruity shapes back. Kids of the 90s can rejoice, their fruity shapes are back in Trix.”

A close-up view of Trix fruity shapes cereal in a bowl.
Image Source: General Mills

According to Baldwin, bringing back the shapes wasn’t actually as easy as you might think.

“[It] required the cooperation of a cross-functional team of people,” he shared. “From research and development ensuring the shapes were just like fans remember to our plant and operations teams actually producing the cereal shapes, the teams worked tirelessly to ensure the shapes are just as our fans remember.”

If you’re wondering when you can get your hands on a box, the wait won’t be too long: They’ll be rolling out nationwide this month in grocery stores across the U.S.

Now, who do we gotta talk to about bringing back Dunkaroos?

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Article Posted 1 year Ago

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