Could these underwear really do the work of 2 tampons?
What if you were told that you never had to use another tampon, would never lose another pair of underwear in your monthly battle with Mother Nature, and never had to run to the bathroom to fix an unexpected leak again — would you say yes?
A new company called THINX is planning to make this dream world a reality. They’ve hit the market with what they believe to be the solution to those problems, and the future of feminine hygiene — absorbent underwear.
*Record scratch* Say what now? Absorbent underwear?! You mean adult diapers? That cannot be comfortable, or sanitary, or, god forbid, sexy.
But don’t get your panties in a bunch, because THINX’s innovative underwear are actually all of these things (except for the adult diapers) and more.
Designed by women, for women, these products are the result of three years of innovation, inspiration, and hard work.
Each of the three styles available — thong, cheeky, and hip hugger — feature a patented 4-layer technology that makes them as effective as a tampon, but as comfortable as your favorite boy shorts.
So how exactly do they work? As demonstrated on THINX’s page (with adorable illustrations, we might add) the top layer of the underwear is designed to remain moisture-free, while the second and third layers fight bacteria and absorb your monthly flow, respectively. The outside layer tops it all off with leak-resistance.
While the thong style, intended for lighter days, can do the duty of half a tampon, the cheeky and hip hugger styles do heavier work, absorbing up to five teaspoons of liquid.
If you’re not sold yet, consider this:
1. Cost savings over time
While THINX may seem pricy at first (running $24- $34 per pair), the investment pays off incredibly in the future. According to THINX’s website, women use approximately 17,000 tampons and pads in their lifetime. Can you imagine the cost of buying over 500 boxes?
2. Re-usable = less environmental waste
While we’re at it — can you imagine the waste? Both tampons and pads come with packaging that goes straight into the trash can. THINX panties wash out with a simple rinse and then go in the laundry with the rest of your delicates!
3. Designed by women
Created by a twin sister (plus friend) team, THINX are truly a feminist product. It all began when founder, and current CEO, Miki Agrawal visited South Africa in 2010 and met a local girl who couldn’t attend school because it was her “week of shame.” When Miki returned home, she collaborated with sister Radha and pal Antonia Dunbar to put an end to this stigma.
“Women in our culture don’t want to talk about their periods — most still think about it as crass and disgusting,” Miki told Forbes. “I want to change the culture around women’s most normal time of the month — and not while wearing grandma panties or pads that feel like a diaper.”
4. Big-picture social mission
They’re thinking big picture with this culture change, teaming up with NGO AFRIpads to help stimulate local business and distribute feminine products to girls in developing countries. For each pair of panties purchased, money goes to helping Ugandan women sew and sell washable and reusable pads, which will prevent girls from having to miss school (as they often do) because they don’t have the proper products.
In the video below, THINX explains this mission in their own words:
There’s also one more benefit THINX might not have considered, but as moms, this was one of the first things that came to mind: these panties would be perfect for when your daughter gets her first period and isn’t ready to use tampons.
As any parent of a tween will tell you, it’s a turbulent and traumatic time in their lives and the last thing they need is to worry that a bulky pad is showing during gym class. THINX could be a wonderful way to help them make the transition into womanhood – stepped into one leg at a time.
What do you think? Would you use THINX?
Uh oh! Please try again later.