NBC.com - They Are Warriors in Pink! Raising Over $1 MillionSunny Chanel
Along with Ford, NBC is fighting breast cancer with their Warriors in Pink. And they’ve also partnered with the Biggest Loser to help get the word out. And to WEAR it out. One of the best things about the Warrior in Pink is that 100%, yes 100% of the net proceeds will be going to the Susan G. Komen for the Cure foundation…and they’ve raised about $1.4 million dollars so far!
What does the promotion stand for?
“Courage, hope, love, commitment. Warriors in Pink symbols represent the greatest strengths of Warriors in the fight against breast cancer. Again in 2010, Warriors in Pink wear and gear display the symbols of the Warrior in the year’s most fashion-forward colors and styles. 100% of the net proceeds go to Susan G. Komen for the Cure, which means that you become a Warrior every time you buy.”
You can check out the line right here. As they say “Wear it like you mean it.”