Brand New Lorde Video: How “Team” Is Breaking Down Social Teenage Norms

New Lorde Video

I am a huge, giant, epic, massive fan of Lorde. I could easily listen to “Royals” on repeat all day. There is now an all new Lorde video to add to my loop. If you haven’t heard “Team” yet, be prepared to love it. It’s not the same kind of anthem song that “Royals” became for so many, but it certainly has lyrics that will give you shivers.

“We live in cities you’ll never see onscreen. Not very pretty, but we sure know how to run free.”

The video sucks you in with the story of teens in an alternative society. MTV describes it as, “depicting a kind of broken Neverland where teens exist outside of societal norms and even those with acne can be in with the in crowd.”

As she released the video on her Facebook page, Lorde shared her inspiration with her fans: “this video was borne from a dream I had a few months ago about teenagers in their own world, a world with hierarchies and initiations, where the boy who was second in command had acne on his face, and so did the girl who was queen.”

A few hours later fans could ask questions on Twitter about the new Lorde video and the singer responded. When a fan asked what word best described the new video Lorde replied, “KINSHIP.”

I love the message behind the song, but I seriously love the attention given to putting the video together. Lorde, 17 years old and just at the start of her career, has shown herself here as a mindful artist, an artist who is aware of her fan base and what they are absorbing. Time magazine recently listed her as one of the 16 most influential teens of 2013, and the media love to lump her in with other young rising artists. Lorde has been very vocal about who she is not within the music industry, and she has decided she does not want to be a role model based on how she looks:

“there’s a lot of importance placed on physical perfection in this industry, and i wish my favourite stars didn’t look perfect because i think fans (me included) have these feelings of worthlessness, like they’ll never be as pretty/talented/whatever, as a result of this intense photoshop culture and the endless strive for perfection”

Image Credit: YouTube

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