McDonald’s Turns Golden Arches Upside Down in Honor of International Women’s Day

Image Source: McDonald’s

Today is International Women’s Day, a marvelous day to celebrate the women who make the world go ‘round. From mothers to history makers, this is a day to focus on the strength and fierceness of women in every corner of life. It is also a day to recognize the corners of our society in which women are still working to break glass ceilings.

McDonald’s is paying tribute to women in business today by flipping their iconic golden arches upside down to the letter ‘W’ and asking the world to take notice of the women who are leaders in their industry.

“Today — and every day — McDonald’s recognizes the extraordinary contribution of women,” said McDonald’s said in a statement. “We have a long history of supporting women in the workplace, giving them the opportunity to grow and succeed.”

The fast-food giant said it takes pride in its diversity also, pointing out that 6 out of 10 restaurant managers in the U.S. are women.

“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” wrote Chief Diversity Officer Wendy Lewis in a statement to Babble. “From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners, we’re committed to their success.”

In 100 selected McDonald’s restaurants around the country, customers will see product packaging as well as staff uniforms all celebrating International Women’s Day. For their part, McDonald’s headquarters has focused on and mother and daughter team who have worked hard to achieve success in the McDonald’s company.

Patricia Williams became a McDonald’s owner-operator 30 years ago and used it to propel her two daughters, Kerri Harper-Howie and Nicole Enearu, toward success by encouraging them to work with her. Today, McDonald’s is shining a light on this trio of leadership as an example of what hardworking and dedicated women look like within the McDonald’s company.

The significance of ubiquitous cultural symbols, like the golden arches being flipped over in honor of celebrating women, is a fantastic sign that more and more big businesses are taking notice that women — and women’s issues — are worthy of not only being celebrated, but taken seriously enough to smash more glass ceilings.

While one may not think that something as common as a meal of burgers and fries could accomplish much for women’s progress, it is worth noting that when big voices in a society speak, millions listen. It’s about time that companies like McDonald’s are making an effort to publicly acknowledge their incredible work and contributions.

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