You Won't Believe the New Safety Video from Virgin AmericaDresden Shumaker
Now that Virgin America flies out of Philadelphia, I often opt for this airline for travel when I head to the west coast. Price is the biggest factor for me, but you really can’t beat the fun that happens on Virgin America. Today the airlines gave us a sneak peek at their all new in-flight safety video. Their current video is a funny animation but starting Friday, be prepared for some dancing.
Steve Forte, Virgin America’s COO tells USA Today, “How many times have you been on a plane where nobody is watching the safety demonstration? People are sitting there reading the newspaper. When you look at this video, you’ll see how it grabs people’s attention.”
USA Today also has the details on the video, sharing that it was “directed by filmmaker Jon Chu, features music and lyrics created by former American Idol contestant Todrick Hall, and has among its dancing and singing cast several performers who’ve appeared on the show So You Think You Can Dance.”
Jesse McMillin, Creative Director at Virgin America, explains the joy behind the new video. “We knew how much our guests loved the fun and irreverence of our current video, but after six years we wanted to give them something unexpected a fresh take on what a safety video could be and even a chance to be a part of it, literally. We thought, what better way to shake things up than to re-imagine the safety video through the language of music and dance?”
The video is unlike anything you have EVER seen before!
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