Best Mascaras Under $20

Mascara is one of those beauty products that women will search forever to find the perfect one. We’ll stand in the beauty department hemming and hawing over our options — always willing to try the next big thing, because maybe the lofty claims will actually be true this time. Maybe this is the one that’ll lengthen, curl, and plump up our lashes.

And we’ve all been let down by clumpy spider lashes and difficult applicators.

Luckily the all-knowing editors at Allure scoured their database for the very best mascaras that cost less than $20:

  • Maybelline New York Stiletto Ultimate Length Mascara, $7.49 1 of 6
    Maybelline New York Stiletto Ultimate Length Mascara, $7.49
    Dubbed "Best Lengthening" mascara by the folks at Allure, this drugstore pick is the best bet for us short-lashed ladies.
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  • Benefit Bad Gal Lash, $19 2 of 6
    Benefit Bad Gal Lash, $19
    This is actually one of my personal favorites, although it teeters dangerously close to the $20 cut-off line. The extra-large wand never clumped on me, and Allure praises the formula for being so buildable.
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  • Rimmel London Sexy Curves Mascara, $7.19 3 of 6
    Rimmel London Sexy Curves Mascara, $7.19
    A former "Best of Beauty winner," this formula delivers on curling, volumizing, AND lengthening lashes.
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  • CoverGirl Clump Crusher Mascara, $6.99 4 of 6
    CoverGirl Clump Crusher Mascara, $6.99
    Although I haven't had much luck with CoverGirl mascaras, maybe I should give their Clump Crusher formula a whirl. The secret, apparently, is its innovative brush that acts as a tiny lash comb, eliminating clumps before they form.
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  • L’Oréal Paris Voluminous Million Lashes Waterproof Mascara, $8.95 5 of 6
    L'Oréal Paris Voluminous Million Lashes Waterproof Mascara, $8.95
    Unlike other waterproof mascaras that can make lashes dry and flaky, this one conditions as it thickens.

    If you're not into waterproof, our resident beauty tester Natalie Holbrook named L'Oreal Voluminous False Fiber ($7.94) as her very favorite drugstore mascara.

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  • But wait! There’s more! 6 of 6
    But wait! There's more!

See all 10 of Allure‘s bargain mascara picks.

Still stumped on the perfect mascara? Natalie Holbrook did the heavy-lifting testing for you in her Great Beauty Experiment. Click over to see her favorites.



Read more of Michelle’s writing at Early Mama.

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Article Posted 4 years Ago

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