Bluefly – Totally Clever Closet Confessions Starring Johnny Weir & Nicky HiltonSunny Chanel
You know your ad campaign worked when your product becomes one of the most searched things on the internet within minutes of your newest commercials air. And that’s just what happened with Bluefly During the much anticipated Real Housewives of New Jersey Reunion Show Part 2, their new campaign cleverly called Closet Confessions hit the airwaves. So what made these ads so intriguing?
The ads were personal, interesting, refreshing and kind of surprising. In one, Olympic skater Johnny Weir lets us into his closet (and he’s so out of the closet’ in these ads), where he shows off his vintage Chanel collection, his big fur Russian hat and his Balenciaga tree. Yes, a Balenciaga tree where he displays an obscene amount of their signature handbags in a wide and I mean wide variety of hues. The other featured the less infamous Hilton sister, Nicky. She dished on her shoe collection and her super high heels and sequin covered stilettos. She also briefly touched upon her passion for Pucci and other high end vintage pieces.
Although Bluefly doesn’t carry goodies for our littlest fashionistas, our children, you can still score some sweet threads for good old mom and dad at a big discount. Right now you can get Jeggings for 30% to 65% off (and check out how celebrity moms are sporting them here), Designer denim (from the likes of Joe’s Jeans, Diesal and Earnest Sewn) for those soccer meets, and great bags from Fendi, Gucci or Rebecca Minkoff that could totally second as a diaper bag, albeit a very very very nice diaper bag.
And check out their ads here.