A Is For Artisanal—AKA Here Come The Hipster Readers

Parenting is no longer for the suburban mini driving folk. City dwellers with their fondness for organics, mandolin lullabies, and beards are having babies too.

Yes, my friends, the hipsters are multiplying.  An entire niche industry is popping up around their particular parenting mindset including books.

A is For Artisanal: An Alphabet Book for the Hip, Modern Baby is a clever little reader by Matthew Goldenberg and illustrated by Ben Schwartz, a cartoonist whose work regularly appears in the New Yorker.

Goldenberg started writing the book when his niece, Ava, was born a few years ago. His brother was living in Brooklyn and he noticed it was filled with baby boutiques, eco-conscious attitudes, and yoga studios.

“It occurred to me that the vocabulary Ava would need in that environment  could hardly be found in standard alphabet books, and A is for Artisanal fills that void,”  he says. “I’ve also long been interested in baby naming trends (and a fan of the Social Security Administration’s website of names), and the book includes many currently trendy names, Ava included.”

Some of the alliterative adventures the hipster kids in the book go on may be seen as impossible tongue twisters, but remember, these children are learning how to open Mason jars for their Mom’s Pinterest projects before they can walk.

  • A Is For Artisanal 1 of 9

    Click through to see other illustrations!

  • Bob and Bjorn 2 of 9

    We had a bjorn. We had a bob. We did not have a baby named Bjorn or Bob.

  • Emma 3 of 9

    My kids do cucumber rolls, can't get them on the green beans yet.

  • Isabella 4 of 9


  • Madeleine 5 of 9

    I'm guessing Madeleine's mom marvels at her maiden's majesty as well.

  • Olivia 6 of 9

    Another "O" word for this phrase? #omnomnom

  • Ummm 7 of 9

    I will not be taking my kids to church. I had a cat named Uma, though.

  • Quinn 8 of 9

    Bonus points if your kid knows where Quito is located. (Can you guess which country it's in?)

  • Yoshi 9 of 9

    I'm downward with it, dog.

Images used with permission. Get it from Amazon!

Article Posted 3 years Ago

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