5 Anti-Obesity Ads for Kids Ruffle Feathers in Georgia (Photos)

Childhood obesity
Will these ads further stigmatize kids with weight problems?

Is the site of a chubby kid — in an effort to prevent more chubby kids — offensive to other chubby kids?

The state of Georgia has an anti-obesity campaign featuring images of some chubby kids. The Georgia Children’s Health Alliance said the ads were necessary to “jar parents of obese kids out of a state of denial that their children had a problem,” according to CBS News.

But some parents and activists argue the ads will only add to the stigma of kids struggling with their weight, and that “stigma is not an effective motivator.”

The National Association to Advance Fat Acceptance said, “Billboards depicting fat kids are extraordinarily harmful to the very kids they are supposedly trying to help.”

Take a look at the ads in the campaign (via and see if you think the ads or more harmful than helpful:

  • Tamika 1 of 5
    BMI is a measure of a person's body fat. A child with a low or high BMI can be at risk for a number of diseases and health conditions. BMI is weight (in pounds) divided by height (in inches) squared. It is used because it correlates well with body fatness and is a simple, non-invasive way to screen for weight problems in children.
  • Bobby 2 of 5
    Nearly 1 million kids in Georgia are overweight or obese. The state of Georgia has the second worst rate of childhood obesity in the United States, falling just behind Mississippi. Seventy-five percent of parents in Georgia who have overweight or obese children do not recognize the problem.
  • Tina 3 of 5
    Everyone knows that we should eat better and exercise. Childhood obesity is a crisis because nearly 40% of children in the state are overweight or obese. It's a health crisis because obese children are at risk for developing heart disease, hypertension, liver and kidney disease and type 2 diabetes.
  • Maritza 4 of 5
    Obesity is defined as excess body fatness and is generally assessed by BMI (Body Mass Index). Children who are overweight or obese are now suffering from diseases once seen only in adults such as heart disease, hypertension, liver and kidney disease and type 2 diabetes.
  • Jaden 5 of 5
    Childhood obesity threatens the health of our kids, strains family relationships and costs our state a lot of money. Georgia's obesity costs are estimated to be $2.4 billion per year due to the rise in this epidemic.

All images and captions via

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Article Posted 5 years Ago

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