Because Candy Isn’t Unhealthy Enough: Wrapper Asks Kids to Rate Their Own Looks

Natural Confectionery Company
Say whuck?

Because it’s not enough that kids who eat candy should rot on the inside, now one candy wrapper asks kids to rate their own looks so they can feel bad about themselves on the outside, too.

The Natural Confectionery Co., which is based in New Zealand, has a candy called Apple & Raspberry Smoothie Chew. On the wrapper is written questions, including “What’s your favourite kind of music?” and “On a scale of 1-10, how good looking would you rate yourself?”

According to The Huffington Post (via Reddit), a dad named Ekrant Veer became aware of the wrapper after he overheard his 6- and 8-year-old daughters rating their attractiveness. Which, you know, is totally heartwarming for parents.

My kids eat candy on occasion — not every day but not only on Oct. 31, either. They know it’s not healthy, but that in moderation, sweets are OK. I like giving them special treats, because candy is tasty and fun. I don’t love giving them candy because I don’t want them to get too used to it for obvious reasons.

However, were I ever to give them candy whose wrapper asks kids to rate their own looks, I might just go postal and declare our home a sugar-free zone (perish the thought). It’s hard enough to raise kids — girls, especially — feeling good about themselves in a world that’s so Photoshopped many of us just want to crawl into our closets and hide until which time Gisele gets some stretch marks. But it’s a little too meta that the very thing that can speed up making them fat is asking them to rate their attractiveness. It’d be one thing if it asked how smart they are, how kind they are — but their looks? Ugh.

That’s what Veer, thought, too, so he posted a photo of the wrapper on Reddit and contacted the candy company directly.

Thankfully the Natural Confectionery Co. is also appropriately upset about the wrapper, with a spokesman telling The Huffington Post:

I can confirm that we had a question on the inside of the wrapper of a candy product, which was;

“On a scale of 1-10, how good looking would you rate yourself?”

This question had not passed the appropriate internal approvals and has subsequently been removed from production.

Mondelez International has strict protocols on the appropriate marketing standards and healthy body image and these protocols weren’t met in this instance.

Hopefully the company pays more attention to what’s inside the candy than what’s outside of it.

Photo credit: Reddit


Article Posted 3 years Ago

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