As mom blogs evolve, so do the needs and expectations of their audiences. Every day, there’s a new way to entertain, inform and educate the masses, so the question remains: Are you doing enough to make your blog more dynamic? Let’s continue where we left off.
In Part 1 we discussed three ways to keep your content fresh. Today I will show you three things you can begin doing this week to ensure your blog stands out.
1.) Create a step-by-step or how-to video about something pertaining to your blog.
When you feature videos or slide shows on how to create, cook, build or develop something, you’re automatically giving your blog more value than one that doesn’t feature such media.
Seamstress, Diana Rupp, created a 16-part how-to-sew video series on YouTube that’s wildly successful.
In all reality, we’re living in the world of Google, meaning that the majority of information we look up on how to do things comes from a search engine, video aggregation (YouTube) or online reference source (Wikipedia).
2.) Draw connections between your blog’s content and current world events.
This tactic gives your blog and its content relevance and timeliness. Making a connection between, for example, a recent political scandal and the do’s and don’ts of proper social media marketing gives your blog a freshness that will keep you ahead of the curve when compared to other similar blogs.
Not only that, your content will also strike up a lot more engagement in the comment fields as people are more apt to be opinionated about hot-button topics like politics, religion, pop culture, celebrities, etc. Just be warned that you will need to wear your big girl panties when you discuss hot button topics. People who are very nice in the offline world sometimes get ugly online. I’ve seen a whole lot of ugly peek out from behind those computer screens.
3) Create and post a list of trends relevant to your blog’s subject matter.
Probably one of the easiest ways to keep track of what’s new and upcoming in your realm of expertise is to keep an updated list of trends and popular topics running on your blog.
It could be a seasonal thing (e.g. “Top Social Media Applications of the Summer), or strictly time-based (e.g. “Top Trends of the Week”, etc.). Whichever way you choose to do it, make sure you’re constantly researching these trends and you’ll be guaranteed a stable flow of content for a very long time.
IMAGE SOURCE: Alli