Busy Parent Briefing: Walt Disney Company Acquires Babble.comStephanie Precourt
It’s true! Earlier today, the Walt Disney Company announced that it has indeed acquired Babble Media.
Babble founders Rufus Griscom and Alisa Volkman said on The Babble Bugle today: “We at Babble, working in concert with the amazing people at Disney, are dedicated to making the next several years the most exciting years yet for the Babble community. We will now be able to innovate faster, enhance the content, the product, the technology, the interactive experience, and make Babble unequivocally the best home for parents on the web.”
Rufus and Alisa will remain at their New York headquarters, and both join the Disney Interactive Media Group.
Catherine Connors, Director of Community and Social Good at Babble, writes about the exciting changes and the future now held in the hands of the Walt Disney Company at her Babble Voices blog, Bad Mother Confidential: “They’re embracing Babble’s mission of pushing forward honest, authentic stories driven by and told by parents, about parenthood and about the vast and diverse range of things that parents are interested in and making it part of their own narrative mission.”
So, what exactly does this mean and what kind of changes can you expect? Well, the writers, content, and soul of Babble Media will remain the same — only now with even better resources and a larger audience, among the many other benefits that come with being part of the Disney family.
Disney hopes to embrace Babble’s special “genre of storytellers” — as Brooke Chaffin, head of the Women and Family division of Disney’s Interactive Media Group describes it — and continue to bring the Babble writers’ magical moments of honest and imperfectly perfect parenting within reach of the many moms and dads out there who so can relate.
We’re all celebrating today and anxious to see what happens next!
Photo credit: dawnzy
Check out the official Babble announcement!