Content Strategy is the New SEO

As I’ve been reading industry posts about social media marketing, I keep hearing over and over the same thing: 2013 will be the year of Content Strategy, and the new focus instead of traditional SEO.

Here’s what people are saying.

QuickSprout says, “Content marketing is the cheapest and most effective way to do SEO these days. Not only does writing highly quality content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus your content will naturally get shared on Twitter, Facebook, Google Plus and Pinterest.”

Jayson DeMers expands on this at Huffington Post. “A content strategist thinks about producing valuable content and distributing it across various channels; the rest of the equation completes itself. In addition to building a brand reputation and recognition through social channels, great content also builds links, relationships, and lasting value. The ultimate goal of a good content strategy is to drive more website traffic, of course, but this approach takes the road less traveled.”

Verticle Measures connects the dots between content strategy and Google’s move to author rank. “Since 2011, Google has supported the use of rel=author tags to enhance the way search engine results display the content you’ve authored. Authors are ranked based on the authority of their content and a variety of other factors, assisting Google in determining where to rank such individuals content in SERPs. This is a relatively new concept, and many are still figuring out exactly how to take full advantage.”

SEOmoz talks about getting ahead of the game when it comes to Author Rank. “If you’ve been following what’s going down in the inbound industry (particularly, SEOmoz), you know that the definition of link building is slowly, but steadily, changing to “content marketing”. It’s all about creating content your audience cares about. It’s all about creating resources that will help them. It’s all about creating things that they’d actually want to share on their own.”

Here’s a graphic demonstrating the role SEOmoz forsees Author Rank playing.

Image courtesy of SEO Moz

This is great news for those of us that make a living creating content.

So, are you ready? Google’s Author Rank is expected to roll out the first quarter of 2013. Have you gotten your author rank set up on your blog?


 Cecily Kellogg has been writing online since 2004 at her blog Uppercase Woman.
She’s passionate about creating great content and geeking out over social media.

Find her on Twitter, on Facebook, Pinterest, and on Google+.


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