Does Plus-Size Clothing for Little Girls Really Need to be Labeled as Such?

Plus-size clothes for girls
Why create a new name if it’ll stigmatize those who need stigmatizing the least?

I’ve never particularly enjoyed how there’s such thing as a Size 0. If you’re smaller than a size 2, I think your size should be called a letter, like A or Z. Are you not there if you’re a Size 0? Do you not exist? Are you better or worse if you’re that tiny, or are you perhaps ill?

On the same (but, well, larger) note, does anything over a size 10 or 12 really need to be lumped into a category and called “plus-size”? Why does there need to be an entire other category name for different groups of numbers, especially since we all know what “plus-size” really connotes, which is, fat (especially in relation to Size I Don’t Really Exist Because I’m So Tiny)?

To make matters worse, there are now more clothing lines dedicated to larger-size children, according to NBC News. It’s bad news, of course, primarily because it means there are enough larger-size girls to justify entire larger-size clothing lines, but the lines are called names that will do nothing but aid in the erosion of the self-esteem of the bigger little girls.

Sears recently launched a “Pretty Plus” line for girls age 7-10. It’s said to be doing well, and other chains like The Gap, Old Navy and The Children’s Place are now similarly lining up with offerings in the “roomier” clothes business for girls ages 3 and up.

I get that different styles flatter different figures, and having clothes that are more flattering for fuller-figured bigger little girls is a good thing because it has the potential to enable them to look and feel better about themselves, which is critical at any age, but especially in the formative years.

But why a whole different line name? Yes, it’s just a name, but names can still hurt nonetheless. Having to shop in a different area, especially one that’s meant just for fuller figures, can be stigmatizing, even and especially at younger ages.

Why not just line up all the clothes on the same rack, separate them by size and call it a day? Why create a whole special section/name/line to differentiate the fat(ter) girls from the thin(ner) ones?

Of course different names and lines are just an excuse for additional marketing campaigns, which means more sales and more money. And by all means, businesses should do what they need to do to stay in business, make a profit, and keep their employees salaried and fulfilled.

But when it comes to small children and the potential to make or break their self-esteem (and if you think young girls don’t know the difference, then chances are you were never a young girl, or at least a young girl who was never a Size I Don’t Even Have a Number Because I’m Just that Tiny), if there were ever a time to avoid the extra-special and extra-attention-getting marketing techniques, this just might be it.

Do you think plus-size clothing lines for little girls should avoid being labeled as such?

Photo credit: iStock


Article Posted 4 years Ago

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