Dove’s Incredibly Powerful and Poignant “Real Beauty Sketches” Campaign

“Women are their own worst beauty critics,” Dove says. “Only 4% of women around the world consider themselves beautiful … we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.”

And a compelling social experiment it was, truly. What Dove did was that they hired a former forensic artist from the San Jose police department to draw a woman’s description of herself (and the artist did not see the subject he was drawing).  The women would describe their “wide jaw,” “fat face,” or pointy chin and the artist would illustrate how the women perceived themselves. Then a person the women had just met, who had spent some time talking to them, would sit with the artist and describe the woman as how they saw her. And an amazing thing happened. While the women would describe themselves in ways that were sometimes unflattering, the strangers would more accurately, and beautifully, describe the women. The subjects were then confronted with both versions of themselves; their perception of themselves and how strangers saw them. And the women were stunned with some being moved to tears.

Check out the moving – and fascinating – experiment below as well as a gallery of their side by side portraits.

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Photo Source: Dove


Article Posted 4 years Ago

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