Elizabeth Hurley’s Swimsuit Line For Toddlers and Young Girls Called "Disturbing" (Photos)

Looks like something a Sports Illustrated model would wear, right? It’s for 8-year-olds.

Last week Jessica Simpson took a lot of flack from the world after posting a picture of her super cute baby wearing a teeny bikini. I mean, clothing for babies is small but this bikini is small even by baby clothing standards.

To be honest here I’m not really sure where I stand on the whole baby bikini debate. I can’t figure out if I feel like bikinis were created specifically to sexualize women by covering lady bits with small triangles of cloth or if bikinis are just like any other item of clothing and its society that is doing the sexualizing. Maybe a little bit of both?

Strollerderby’s Sierra Black isn’t a fan of bikinis on babies saying “The whole point of a bikini is to show off as much of a woman’s body as she can get away with, while strategically hiding the naughty bits. Babies don’t have naughty bits. Why would you put something like that on a baby? It’d be like dressing your toddler in lingerie…There’s something creepy about putting a bikini top on a toddler, as if her body could be sexualized that way. There’s nothing sexual about a baby’s body. Putting sexy clothes on them just seems wrong.”

I see both sides of the coin. It’s just a swimming suit and chubby babies are adorable… But there is something about string bikinis on babies or young girls that just feels weird to me, I guess for the reasons Black states. And the older a child gets the weirder it seems. 8-year-old in a teensy, weeny, string bikini… Not for my daughter. A “tankini”? Maybe. It’s a confusing decision for me, though, because I’m not weird about nudity, in fact, being naked (as a baby) seems less of an issue to me than the string bikini on a baby. But again, is it the bikini itself sexualizing the child or is it society’s response to the bikini that’s the problem? I don’t know.

What I do know is that I wouldn’t let my daughter wear a couple of the suits from Elizabeth Hurley’s new swimming suit line for young girls and a lot of other parents feel the same way.


As reported by Huffington Post, Hurley’s teeny bikinis for kids and toddlers have been called “disturbing” and “inappropriate.” The swimsuits, sold on Hurley’s website, are marketed in two groups: girls up to 8-years-old and ages 8-13 and I have to admit I felt uncomfortable looking at a few of the photos of the girl models in the suits.

Parents and a child protection charity in the U.K. called Kidscape are accusing Hurley of sexualizing young girls but say she shouldn’t take all the blame. They want the fashion industry to stop making clothing for children that’s so adult-like. Other moms, like Jen who blogs at “People I Want To Punch In The Throat“, blame other parents who she says should stop buying and supporting the production of such items. “If we’d just stop buying this misogynistic whore-wear maybe companies would stop trying to sell it to us.”

Siobhan Freegard, founder of the community Netmums, agrees saying she knows “a number of mothers who are concerned about the sexualization of their children and would be horrified by their daughters dressing like mini-strippers.”

Although Hurley’s people say the line is apparently selling very well, a poll on Huffington Post shows a majority of parents would never let their daughters wear Hurley’s suits:

Courtesy Huffington Post

What do you think? Check out the suits in the photos below and voice your opinion in the comments. Do you feel uncomfortable looking at the photos or were you exclaiming over the cuteness?

  • Mini Cha Cha Bikini 1 of 8
    Mini Cha Cha Bikini
    This suit is the most disturbing one, in my opinion. It comes with the description "This is the mini version of a similar adult's bikini." Um, maybe if it's just like an adult's bikini it might not be appropriate but this one comes in sizes 18 to 24 months.
    Photo credit:
  • Betsy Bikini 2 of 8
    Betsy Bikini
    This one retails for 77 pounds (that's the true crime here!) and comes in sizes for your 18-month-old all the way up to 8-years-old
    Photo credit:
  • Rosie One-Piece 3 of 8
    Rosie One-Piece
    The description on this suit says "This suits teenagers as well as smaller kids." With that neckline that rivals J-Lo's infamous Grammy dress, ain't no teen of mine EVER wearing this suit.
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  • Betsy Bikini 4 of 8
    Betsy Bikini
    Another "Betsy Bikini" for the under 8 crowd.
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  • Cha Cha, Indeed 5 of 8
    Cha Cha, Indeed
    This uncomfortably small "Mini Cha Cha" suit comes in sizes for 2-year-olds all the way up to 8-years-old
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  • Hothouse Tweeny Bikini 6 of 8
    Hothouse Tweeny Bikini
    Not SO bad, right? Or have I just been looking at photos of girls in teeny bikinis for too long?
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  • Mini Polly Bikini 7 of 8
    Mini Polly Bikini
    This is the only suit of the bunch I might consider letting my daughter wear.
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  • Another One-Piece 8 of 8
    Another One-Piece
    It's amazing that Hurley seems to have sexualized even a one-piece for young girls.
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Article Posted 4 years Ago

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