We tell people to “man up” or to “take it like a man” when we’re urging them to handle something with strength and power.
We tell people they’re doing something “like a girl” when we’re explaining how they’re doing something awkwardly or weakly.
Happens all the time.
But a new ad campaign by Always (the feminine hygiene brand owned by Procter & Gamble) seeks to change all that. The #LikeAGirl campaign is aimed at empowering females and attacking what Always calls “the self-esteem crisis” among young girls.
The #LikeAGirl ad, uploaded to YouTube less than a week ago has already received more than 11 million views. In the caption beneath the video, Always explains why this campaign means so much:
“Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.”
“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”
You know what I do like a girl? I write like a girl and make a great living doing so. I exercise like a girl and recently lost all sixty pounds I gained while pregnant with my third child. Everything I do in my life I do “like a girl” because I am a girl. I am a strong, talented, awesome girl who also parents my beautiful daughter like a girl. A daughter who I am thrilled will grow up in a time when videos like this go viral.
“Why can’t ‘run like a girl’ also mean win the race?”
Check it out and see for yourself just why it’s taking the Internet by storm.
So, what do you do like a girl?