A New York-based lingerie and swimwear company is trying to start a dialogue by having a mom and daughter pose together in their skivvies in an advertisement. Is this really something you want to chat about?
The company, The Lake and Stars, isn’t delving too deep into the conversation in which they want you to take part, according to The Huffington Post. There isn’t some hidden meaning of life or agenda in the message they’re trying to send with their sexy (?) mother/daughter shots. They basically just want you to talk about the photos enough to want to walk into their store and buy something.
But will the campaign backfire? In other words, are you too creeped out by the mother/daughter models to want to wear clothing associated with them?
On the one hand, I applaud The Lake and Stars for at least being honest about going for shock value. Although I’d say my applause is about enthusiastic as the sound of one hand clapping.
Of course one of The Lake and Stars’ co-owners says there’s a little more to the ads than just a publicity stunt.
“A lot of the themes that we’re dealing with are about psychology between women as they’re growing up and dealing with family politics or women in the workplace,” Maayan Zilberman told The Huffington Post. “We always poke fun at these ideas that people take really seriously, but we’re trying to make it so that people can talk about it and have a sense of humor about it . . . Is it OK for a mother and daughter to feel tender toward each other? And what happens when they’re in sexy clothing?”
Here’s what I think: There are a lot of unanswered questions out there. And that’s just because they’re too trivial, stupid or inane to be asked in the first place.
This is among them.
Does the sight of a mom and daughter embracing seductively while wearing lingerie make you more or less inclined to want to go and buy the brand?
Image: The Lake & Stars