New Gatorade Ads Urges Teen Girls to Keep Playing (VIDEO)Meredith Carroll
It’s been 40 years since Title IX was passed, ensuring our daughters the same opportunity to compete in school sports as our sons — and they’ve taken advantage, with the participation rate up from 300,000 to 3 million.
But are they starting to slowly pass up the opportunity to play these days because they’re too distracted by what’s happening off the field? According to Gatorade and the Women’s Sports Foundation (via AdWeek), “although boys and girls participate equally between the ages of 6 and 12, girls by age 14 drop out of athletics at twice the rate of their male counterparts.” AdWeek asks if “the pressure on teenagers to worry about boys, makeup and body image” is causing their attention to wander elsewhere.
In response to that statistic, Gatorade and Women’s Sports Foundation launched the “Keep Her In the Game” campaign encouraging girls to stay in sports.
If we don’t want our girls to walk away from their potential, we need to redouble our efforts on the anniversary of Title IX to keep them focused on the positive instead of getting distracted by the negative.
Take a look at this new Gatorade ad and see if you think it hits the mark:
Photo & video credit: YouTube