Nickelodeon's Earns a TOADY

In a landslide vote, Nickelodeon’s was awarded this year’s TOADY from Campaign for a Commercial-Free Childhood. Earning a whopping 64 percent of the vote, Nickelodeon was the clear winner (or should we say, loser).

The TOADY, which stands for Toys Oppressive And Destructive to Young Children, is awarded annually to a toy or game that has potential to harm young children’s development. Other nominees this year included the BARBIEĀ® DOLL’D UP NAILS™ Digital Nail Printer, the Little Tikes Young Explorer, the HALO United Nations Space Command Turret, and the EyeClops Mini Projector. took home the prize, however. In a statement, CCFC wrote:

Nickelodeon’s decision to exploit its reputation as a family-friendly company by linking to the games directly from its popular websites for young children earned the award for worst of the worst. TOADY voters were aghast that Nick allows children such easy access to the horrific content on, including the Perry the Sneak series, where gamers take the role of a peeping Tom trying to catch revealing glimpses of naked women showering–and successful voyeurs are rewarded by getting in bed with their prey; Stick Dude Killing Arena, the object of which is to “Train to Kill Until You Die”; and Kitty Cannon, where players can “make Fluffy bloody” by shooting a kitten out of a cannon onto a row of metal spikes. The fact that the games are free, making them accessible to any child with Internet access, was another reason voters frequently gave for why got their TOADY vote.

Concerned parents can petition Nickelodeon here.

Photo: Jim Sneddon, Flickr

Article Posted 6 years Ago

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