One Million Mom Homophobes at it Again, Outraged Over JC Penney Ad Featuring Lesbians

Careful parents! Your children might turn gay just buy seeing this ad!

I try to ignore this hateful homophobic crap, I try to tell myself homophobes and bigots are a dying breed but it just doesn’t seem to be the case.

The One Million Moms who tried to get JC Penney to kick Ellen Degeneres to the curb are at it again. As Jezebel reports, the hateful, homophobic group have their giant mom panties in a twist over a new JC Penney ad featuring *gasp* lesbians.

Look Moms Who Hate Gays, if even Bill O’Reilly ain’t on your side it’s time to park your minivans and call it a day on the gay hating. Not that O’Reilly is some kind of saint. He recently decried the television show Glee because he figures watching it will turn kids gay in the same way watching James Dean made him want to smoke. Because your sexual preference and smoking are so similar. And because being gay and being harassed by the likes of the One Million Moms and O’Reilly seems, like, so totally appealing and stuff!

So yeah, the One Million Moms. You’ll remember how they called for a JC Penney boycott when the store dared hire Ellen Degeneres who is not only a lesbian but also maybe the most likable woman on the planet. Now the group has lost their damn minds over a lesbian couple featured in the store’s May catalog. The ad features Wendi with her mom, partner and daughters with the words “freedom of expression” over the picture.

Quelle horreur!

And the horror doesn’t end there. It actually depicts the lesbians and their kid as a happy family. Happy? How can that be? They’re gay, the One Million Moms want to know.

Nonetheless, according to the ad “You’ll often find Wendi, her partner, Maggie, and daughters elbow-deep in paint, clay or mosaics,” the ad reads. Further on it explains that Wendi’s mother is an artist with a gallery in Granbury, Texas, and reiterates that the picture is of “Wendi with her mom Carolyn, daughters Raven and Clover, and partner Maggie.”

You can imagine the heads of One Million Moms spinning in unison. So the boycott is back on!

OMM ended the J.C. Penney boycott in March after the company and millions of other Americans came out in defense of the choice to use DeGeneres as a spokesperson. But now the group states on its website that it has “no choice but…to revisit this issue and speak out again.”

You know, because What Would Jesus Do and stuff… And Jesus would totally hate on people, right?

After the jump, read the full concerns of OMM regarding the ad including their demand that J.C. Penney remain neutral in this cultural war on gays. (Courtesy of

WARNING: If you are a rational human being this letter will BLOW YOUR MIND.

Don’t Count Your JCP Chickens Before They Hatch

JC Penney has laid low in the month of April by airing two different commercials that portrayed them as remaining neutral in the cultural war. Even though JCP seemed to have changed their approach, their May catalog shows they are making a strong effort otherwise. On pages ten and eleven, under the title “Freedom of Expression,” you’ll find “Wendi and her partner Maggie and daughters” and again “Wendi, daughters Raven and Clover, and partner Maggie” in text. In the picture both women are wearing wedding bands.

Families who once supported JCP and hold open store credit cards or are on their mailing list received the May catalog yesterday. Today, customers are able to view the May catalog online on the JC Penney website under May books. (Click on image for larger view)

OMM has so many issues to cover we had no choice but to move on earlier in the year but have decided to revisit this issue and speak out again. It is obvious that JCP would rather take sides than remain neutral. JCP will hear from the other side so they need to hear from us as well.

Last time OMM contacted JC Penney store managers, we were brushed off. Some even experienced in person the store manager saying “Thank you” and walking off while their customer and our concerned members were in mid-sentence. OMM has been told that JCP corporate office told store managers to say “Thank you” and then walk away. If they want our business, then we will not be ignored!

The store managers are the ones who can communicate to corporate for their customers. Managers will not want to be in the middle so when we politely express our concern to them, they should realize that they are the ones taking all the complaints and corporate is not having to answer for the decisions they are making. Managers will pass along customers’ frustrations, and their own, to corporate because they will likely get tired of their game. Managers will also have to answer to corporate for the loss in sales from traditional families, so we will give them the proof they need to back this up when we tell them we will no longer be able to shop with them until they take a neutral stand.


Since the corporate office doesn’t consider your call important, please call, or visit, your local store manager. Local managers are more likely to listen to your concerns and pass them along to the corporate office.

Please be kind when you ask them to tell corporate that they should remain neutral in the cultural war. What was the purpose in stating on page eleven that Wendi and Maggie are partners?

You can find the phone number of your local store here, or in your local phone directory.

Normally, OMM has a prewritten letter ready to send from our email server, but JCP blocks emails from our server. You may send your own email to:

NOTE: If you see a commercial or program which is offensive, email us the information. Many of you have done this, and it is very helpful.

Holy crap. What hateful lunacy. Sounds like another J.C. Penney shop-in is in order. WHO’S WITH ME?

You can also find Monica on her personal blog, The Girl Who.

Read more from Monica on Strollerderby:

80s Flashback! Totally Rad Cartoons (and Theme Songs) You Grew Up With

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8 Weird But Wonderful Baby Products.

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