Reporting child abuse can be a tricky business, especially if you’re the child being abused.
Feeling safe enough to report abuse is no small thing — knowing who and how to tell can be fraught with fears of a potential backlash from the abuser. Children being hurt also might not have a cell phone or access to a phone where their abuser is not nearby or listening in.
A Spanish organization called the Aid to Children and Adolescents at Risk Foundation wants to be the go-to place for abused children to report that they need help. So they worked with an ad agency to design an ad (that we first saw on Gizmodo) using something called lenticular technology, which displays different images on printed paper depending on your perspective.
If you’re tall (or older), you see a picture of an unhappy child with a message that says, “Sometimes, child abuse is only visible to the child suffering it.”
But if you’re shorter (or younger), you see the face of a bruised and bloodied child with a message that says, “If somebody hurts you, phone us and we’ll help you,” and it lists a phone number.
Take a look at the ad and more details about how it works:
Photo/video credit: Grey Spain/YouTube
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