PR Pitch FAIL: The Bloggess vs. Brandlink Communications

We mom bloggers get pitches. Many, many pitches. Some great, some not terribly interesting, and some downright terrible. And that doesn’t even include the press releases (what, for God’s sake, is a mom blogger going to do with a press release about a mall six states away? Says the mom blogger who got one today).

But Jenny, known and adored by many as The Bloggess, has come up with a unique way to respond to these silly pitches. She sends them the photo there to the left a photo of actor and professional geek Wil Wheaton collating paper. Because, of course, the pitch she just received was just as useful to her as a photo of Wil Wheaton collating paper would be to the PR person.

According to Jenny, most PR folks take this in stride, finding it amusing or simply saying, “We’ll remove you from this list.” But not Jose Martinez, VP and Media Director of Brandlink Communications. His response?

He called her a f**king bitch.

How did that work out for him? Well, within a few hours of Jenny tweeting out a link to her story on her blog, Brandlink Communications was a trending topic on Twitter.

And not in a good way.

The best part? Is when Jenny called Jose on his rude email (it was actually an accidental “reply all”) he responded this way:

I get it and I was out of line by saying that however you put way too much effort into your approach. A simple “I don’t cover this, no thanks” or “Please remove” would suffice. To go out of your way to be snarky and rude is a little inappropriate. Again, I should’ve been less harsh but I also feel like your email was rude and unprofessional as well. We will do a better job to research who we are pitching but maybe you should be flattered that you are even viewed relevant enough to be pitched at all instead of alienated PR firms and PR people who are actually the livelihood of any journalists business. Don’t be offended, you started the
cursing game so maybe we should all just laugh it off and plan not to work together in the future.

Yes. He said she should be flattered that she was even considered relevant enough to be pitched. This is a blogger who was able to get, via Twitter, Wil Wheaton to POSE FOR A PHOTO COLLATING PAPER. Just for her. Yeah, she’s hardly relevant.

You want to get mom bloggers raising all kind of hell about you? Tell them they should consider themselves lucky to be considered to sell your stuff.

According to the Brandlink Communications website, they list Diesel and Chase as clients. Wonder how those clients feel about their social media and marketing agency calling a blogger a f**king bitch?

I bet it’s not good.

Article Posted 5 years Ago

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