The Breakout Holiday Toy of 2013 Is…

The uber popular Doc McStuffins Check Up Center.
The uber popular Doc McStuffins Check Up Center.

I’ve never been one to follow hot toy trends or really care what toy is selling out during the holiday season. Years ago, when I watched a YouTube video of two grown women wrestling on the floor of a toy store for a Tickle Me Elmo, I think it was, I just kind of decided “hot toy trends” are for suckers.

But there is a breakout holiday toy I think is worth telling you about. As Yahoo Shine notes, “One of the most in-demand toys of the holiday season is neither a princess nor a video-game warrior, but a doctor, thanks to Disney Junior’s runaway cartoon hit Doc McStuffins.”

The Doc McStuffins Get Better Check-Up Center is pretty much impossible to find at this point but, as Jackie Breyer, editor-in-chief of the trade publication, the Toy Insider, tells Yahoo Shine, the beauty of this year’s hot toy trend is that it isn’t one specific item but anything Doc McStuffins. “The Checkup Center is almost impossible to find at this point. But it’s all hot. Anything Doc is huge this year.”

And it’s no surprise. Since it’s premiere in 2012, Doc McStuffins is hugely popular with young kids, drawing an average of about 1.3 million viewers (both boys and girls) weekly. The series chronicles 6-year-old Dottie McStuffins’ adventures as she fixes up her toys and dolls. When she puts on her stethoscope, toys, dolls, and stuffed animals magically come to life and she can communicate with them.

The reason the popularity of Doc McStuffins merchandise is so cool is the fact that it’s a return to old-school type toys. No gadgets, gizmos, screens, video games, batteries, just some good old fashioned pretending. Not to mention the fact that Dottie happens to be African American, female, and aspires to be a doctor. But the merchandise doesn’t just appeal to girls. What little boy doesn’t want to check your blood pressure or listen to your heart with a stethoscope?

Doc McStuffins merchandise was hotter than anticipated last year and this year, according to J.D. Edwards, Senior VP of Disney Media Networks licensing at Disney Consumer Products, the amount of shelf space that Disney’s top retail accounts — Wal-Mart, Target, Toys “R” Us, and Kmart — give the toys has grown from an average of 5 feet to 20 feet.

So if your kid is a Doc McStuffins fan, get on it! 20 feet is a lot of shelf space but, as we’ve seen in years gone by, it’s never enough. And the beauty of this toy trend is that you can find a little Doc McStuffins something in all price ranges. Happy shopping!


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