If someone asked you what you really wanted for Mother’s Day, what would you say? Of course, flowers are lovely. A spa day is divine. But nothing replaces the feeling of just truly being seen.
The folks at Carhartt clearly get it — the workwear company just released a video thanking moms who work in non-traditional jobs for all that they do. And they totally nailed it.
The video starts off in 1943, with a little girl’s voiceover describing the iconic Rosie the Riveter, a character who has long represented the American women who worked in factories during World War II, often replacing men who had left for war.
“My teacher said she could build or fix anything,” the little girl says. “She could take on the world.”
We then see a montage of modern women doing all kinds of physical work — from outdoor planting, to welding, to construction.
“She reminds me of you, Mom,” the little girl says to her mother. “You’re not afraid of anything.”
Following the video’s release, Carhartt released a statement on their website that spoke to the message behind the video, which they hope will inspire others:
“We made this film because when you work at Carhartt you’re constantly inspired by strong women on a daily basis — from the women who work in our own factories in Kentucky and Tennessee to the women who wear our jackets and bibs on the farms, ranches and high rises of America. We’ve been making workwear for women since the 1940’s, when Rosie the Riveter showed the world she can build or fix anything. We see that spirit alive and well in the real women and moms in this film. While the film is certainly an ode to moms everywhere — it’s meant for any woman, man or child, who comes from a strong woman. #AllHailMom”
Hats off to Carhartt. At a time when many women feel the need to publicly assert their rights, this video powerfully reminds us all of the strength of women — a message that’s so important to share with our little girls and boys.