Hello Flo Is Back with “Postpartum: The Musical”

Childbirth. It’s a doozy, to say the least. We talk about it daily (literally, it’s our job), but as women we rarely ever go there, at least not publicly.

“What’s the point,” we think. “We all know our nipples are chapped, our lady bits look like something out of The Blob, and if you look at us funny we’ll probably pee … there’s no use saying it out loud and crying over spilled (breast) milk.” Right? Wrong. Turns out, some things are best left said — especially when we can actually do something about them.

Hello Flo, known for their Period Starter Kit for girls (“First Moon Party,” anyone?) is now expanding its product and video portfolio. Their latest is a mockumentary called “Postpartum: The Musical,” and it was created for the ever-so-slightly traumatized new moms out there. In it, one woman is inspired to write and star in a musical about the horrors of postpartum, and she ain’t sugarcoating it.

“How can I let another woman walk through the terrifying abyss of motherhood,” she says in the video, “without telling her the things I’d seen? I mean, no one even warned me about cracked nipples. The blood, the pus, the pain. I wanted to stick my nips in a tub of Chapstick and stay there. Forever.” #preach.

The video is to promote their New Mom Kit, which includes nipple cream, heavy pads, leak-free underwear, a postpartum survival guide, and more for $49.95. (But can you really put a price on the sweet relief of chaffed nips? No, no you cannot.)

So watch the video above, and if you’re still suffering postpartum, know you are most certainly not alone — and help is out there! For those of us whose nipple cream days are long gone, we’ll just be over here saying a silent prayer of thanks.

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