IKEA is doing something adorable and ingenious just in time for the holidays. And did we mention that it’s also for a good cause?
The budget-friendly Scandinavian retailer (that every mom with a pulse is obsessed with) has won the hearts of parents everywhere with their newest line of Soft Toys for Education, inspired by drawings from kids around the world.
To come up with these wacky and wobbly toys, IKEA tapped into their target market: children. Kids were asked to submit their “dream soft toy” drawings to their local IKEA stores in 40 different countries. The submissions were reviewed at the end of last year, and the top 10 toy drawings were chosen. These unique drawings reproduced as plush toys are now available for sale at IKEA stores worldwide and on the official website as of November 1.
All of the toys are priced under $15, and approximately $1.11 from each purchase will be donated to UNICEF and Save the Children. Since the child-inspired charity project was launched in 2003, the IKEA Foundation has donated over $90 million to children’s causes around the world.
The toy submission winners —and their replicas — are enough to make your heart melt.
If you’re a parent of a child who is still in the scribbly stage, you know that even IKEA doesn’t make a refrigerator big enough to hold the masterpieces that one child can create. You also know how easy it can be to take those mountains of artwork for granted.
But along with IKEA’s reminder of how precious a child’s drawing can be, several other companies and parents have embraced this warm and fuzzy idea as well. Devoted dad David Beckham just made headlines when he tattooed his 4-year-old daughter’s drawing on his palm last week. And who could forget Angelina Jolie’s wedding dress, designed in part by her kids? Not to mention, companies like Dolls ‘n’ All have been helping parents turn their children’s drawings into dolls and plush toys for years.
We still think IKEA deserves a slow clap for this one because the retailer found a creative way to hit the feel-good jackpot. Their new plush toys celebrate the scribbles that make each kid so unique, and they’re for a great cause, allowing real kids to give back to other kids in need. And let’s not forget — these cuddly toys will make the perfect stocking-stuffer from Santa this year.More On