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LEGO’s New Line of Female Superheroes Is Just What We’ve Been Waiting For

If you’ve got a daughter at home who’s obsessed with LEGOs, is a DC Comic fanatic, or honestly just loves the world of blocks but is sick of building castles, carriages, and beauty salons, boy do I have some good news: LEGO is creating a new line aimed to engage female superhero fans everywhere.

Meet the DC Super Hero Girls!

Image Source: LEGO
Image Source: LEGO

With Super Hero Girls, LEGO takes some of the most iconic DC superheroes and super-villains and reimagines them as students at Super Hero High. And while I’ll be honest with you: I’m not super stoked about the high school setting (why couldn’t we have just gotten Wonder Woman?) I am looking forward to buying each and every one of these kick ass characters for myself.

Er, I mean my daughter. I’m buying these for “my daughter.”

According to LEGO, the Super Hero Girls like will feature 11 female DC characters, including the aforementioned Wonder Woman, Batgirl, Supergirl, Harley Quinn, Poison Ivy, Bumblebee, Flash, Eclipso, Lena Luther, Lashina, and Mad Harriet. And while LEGO already has a DC Comics line — featuring the likes of Batman, Robin, Catwoman, and Bane — this will be the first “girls-only” group (aside from “Princesses” and “Friends”), making their development and creation all the more important.

According to the press release: “[The aim of] DC Super Hero Girls [is to] provide children with a relatable world filled with aspirational characters, immersive stories, and action-packed missions that inspire girls … to be smart, courageous and empowered to be an everyday Super Hero.”

Image Source: LEGO
Image Source: LEGO

Everyday super heroes who just so happen to be badass ladies, I might add. And that’s honestly refreshing, given the fact that female superhero toys are few and far between. But if the last few years have been any indication, it looks like the toy world is finally stepping up its game. More and more companies are emerging that offer girls new options when it comes to playtime — not just frilly dolls and pink kitchen sets. We now have a slew of companies creating STEM-focused toys like GoldieBlox, Roominate, and the start-up company Wonderhood, which all encourage girls to think outside the box and challenge their building skills.

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And it looks like big brands like LEGO are stepping up to the plate, too. Speaking with Babble, Amanda Santoro, Senior Manager of Brand Relations at LEGO, shared that the company is focused on creating toys that “build character, confidence, and empower girls to discover their true potential,” and Super Hero Girls embodies just that.

“It’s important to inspire children of all ages to be smart, courageous, and confident,” says Santoro. “There’s a Super Hero that exists in every child.”

Image Source: LEGO
Image Source: LEGO

Each of the new LEGO characters will also be featured in a series of animated shorts, TV specials, online games, and an app (because toys just aren’t toys without an app). What’s more, the first play sets in the series — which were unveiled at New York Comic Con earlier this month — will be available right before the holidays. Batgirl and her Batjet, Harley Quinn, and Super Hero High will be in stores and online on November 27, while future figures and sets will be released in January 2017.

Image Source: LEGO
Image Source: LEGO

Can November 27 get here already?

Article Posted 7 months Ago

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