Let’s face it, 2016 has been a trying year, making the approaching holiday season more appealing than ever. Is there anything more comforting than twinkling lights and a big mug of hot chocolate while binging on cheesy Christmas movies? The whole season is pretty much the warm hug we all need right now, and I’m personally welcoming it with open arms.
And while we all may be prepping for a big weekend of holiday shopping, Macy’s is reminding us this is the time of year to teach our kids about giving, helping others, and holding on to the spirit of Santa Claus. Macy’s 2016 “Believe” Campaign is making it easier than ever to show kids how simple it can be to give to those in need. The department store has always been big on providing the world with Christmas magic (hellooooo, Miracle on 34th Street speaks for itself), but this year we can do more than sit on Saint Nick’s lap in the store’s Santaland.
With just the click of a button and a short letter to Santa Claus, we can all provide a donation to Make-A-Wish, the company that has been granting sick children’s wishes since 1980. If you head to Macy’s site, you will find the simple steps you can take to donate. For every wish-filled letter submitted, Macy’s will donate $1, up to $1 million, towards the foundation. The instructions show that you can either bring a letter to Santa at your local Macy’s store and drop it in their big red letterbox or easily enough send Santa an email on Macy’s site. Macy’s “Believe” campaign has raised nearly $13 million for Make-A-Wish over the past eight years, with no signs of slowing down.
In addition to raising money for Make-A-Wish, this year Macy’s is also creating a movement to keep the magic of Santa Claus alive with the #SantaProject. Today, kids are constantly on the Internet, but it’s leading them to lose faith in Santa Claus way too soon. I mean, Christmas is simply not the same without the belief that Santa is going to magically appear and snack on the milk and cookies you’ve left for him! As stated in the video:
“The story of Santa has played out for generations in books, songs, film, and TV. But when kids search the Internet, it tells them a very different story. It’s up to us to use the most important medium of their generation to keep the story alive”
So, what’s the goal here? To fill the Internet with believers! Macy’s wants us to flood Facebook, Twitter, and Instagram with the hashtag, #SantaProject, so we can show kids that people of all ages still believe that the jolly guy in red is the real deal.
What are you waiting for? Start writing your Christmas letters and post on social media with #SantaProject — it’s up to us to keep the spirit of the holiday season alive!