Viral ‘Work It Kitty’ Video Is a Super-Clever Ad (I Love It Anyway)Joslyn Gray
I know it’s an ad, but I love it anyway.
As noted in Ad Week, the spot was created by DDB Chicago.
The spot links to a separate website, WorkItKitty.com, where you can read about the feline athletes (“cathletes”) involved in the video, and learn more about the characters of Kate and George, the insane cat people who are supposed to have been inspired to make a workout program for cats.
The teeniest logo in the bottom, right-hand corner of the site identifies it as owned by Temptations, a trademark of Mars, Incorporated.
What can I say? I love me some lolcats. Well played, DDB Chicago. Well played.
Here’s the video:
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