12 Best Stores for Maternity Fashion

Image source: Thinkstock
Image source: Thinkstock

What a fun week I’ve had teaming up with Jennifer Romolini, the amazing and style-savvy Editor-in-Chief of Yahoo Beauty, to bring you a week-long series on expert maternity-fashion advice! I’m actually a bit sad that this is the last one. Though I must admit: I saved the best for last.

Now, it’s time to check out these 12 awesome maternity shops! Some you likely know. Others you’ve probably never heard of. Tell me, where’s your favorite place to shop for maternity clothes?

1. Gap

Gap Maternity is a classic favorite among many expectant moms. And it’s no wonder with its adorable and mostly affordable styles. Jennifer likes Gap best for “the basics.”

2. Old Navy

Old Navy is a great place to shop for maternity clothes. They always have sales and lots of cute trends for you to try out while you’re expecting.


ASOS has a great maternity line with great prices. Their clothes are decent quality, and they’ve got a solid selection to choose from.

4. fillyboo

I’d never heard of fillyboo before Jennifer. Their prices run a little on the high end though still within reach and their maternity collection is fabulous.

5. Etsy

Who doesn’t love Etsy? The site is great for scoring handmade or lightly used maternity gear and from an independent artist nonetheless.

6. Nordstrom

Jennifer got her French Sole ballet flats (you remember, the ones she practically lived in her third trimester) at Nordstrom. But the store’s usefulness doesn’t stop there: It offers a great maternity line.

7. Target

While I’ve sworn off Big Box Stores for years now (can’t tell you the last time I was in WalMart or Sam’s Club), I just can’t shake Target. Their policies aren’t as bad as those other stores at least, that’s what I tell myself… But for real though, Target is great, right? And their maternity clothes are awesome for the price!

8. Top Shop

This is a store Jennifer wishes was around when she was pregnant. It has some great designs for the price, and the quality is pretty darn good.

9. Hatch

All I can say about Hatch is WOW. I love everything on the site. But I can afford none of it. This is a great “splurge” shop. Go ahead and check it out. Your mouth will water, and your wallet will ache.

10. H&M

Ok, back to my price range. Jennifer didn’t mention H&M, but it’s been a favorite of mine for awhile, so I thought it deserves an honorable mention.

11. Gap Maternity

Hello comfy sweaters! Gap’s maternity selection is perfect for a balanced budget. They have a section on their website devoted to nursing tops — perfect to wear for when baby arrives.

12. Rosie Pope

Famous for her stint on the Bravo show, Pregnant in Heels, Rosie Pope’s line is shockingly all about comfort. If you’re looking for a maternity dress for that rare night out, this is the place to find it!

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