The New $1659 Bugaboo Donkey, A Sign Of The (Distant) Times?

The LA Times calls the new Bugaboo Donkey a “$1659.00 ride for tots” and the London Evening Standard asks, “Is The Bugaboo Donkey Really Worth £1,200?”

The stroller, which was launched in the US last week, boasts the fine design and gorgeous handling typical of the Bugaboo brand, but it also nearly switches from a single stroller to a double stroller. It works for one kid with a storage basket for shopping. Or two babies with storage. Or two kids. Or one baby and one kid and storage. The tagline: “Kid, Kids & Goods: Life’s Convertible”

The Donkey comes in three models priced between $1,20o for the single, and up to $1,659 for the double with fixings. According to the LA Times,  “in the double stroller market, the previous highest price was the iCandy Pear Tandem, which retails for $700.”

As you can imagine, the backlash is reverberating around the yuppified globe. According to the London Evening Standard, “Google ‘Bugaboo Donkey ridiculous’ and you get 127,000 results, even including one from the Stroller Addicts Anonymous website. (Now that one’s got to hurt.).” 

Still, it’s in high demand. In New York, people bought $60 tickets just to see a preview of the thing!  Are people crazy? Are they in denial about the economy? About the economic realities of child-rearing? Has the pressure put on expecting parents to spend money on fancy newborn gizmos gotten out of control? Or could this be wise investment?

I’m no stroller expert, but from what I gather, here are the basic Donkey Pros and Donkey Cons:

The Pros:

1. If you’re going to have two kids relatively close in age, or you have twins and you live somewhere where the stroller will be used for several hours a day for several years, maybe it’s worth getting a damn good vehicle. Plus, this may be the only one you’ll ever need to buy.

2. Bugaboos stand up so well to the test of time, they often resell for a good chunk of the original price.

3. They are, as The London Evening Standard piece pointed out, not “remotely mumsy,” but rather sophisticated and gender-neutral, thus encouraging more egalitarian parenting!

4. It folds up nicely and can be, therefore, convenient for apartment-dwellers.

5. The storage space is a welcomed recognition of the fact that (at least city) parents take strollers out to shop and also need somewhere for all that baby/kid crap —  sand buckets, bottles, snacks, diapers, portable toddler potties–  you don’t necessarily want crammed in and weighing down your shoulder bag.

6. It looks good. It handles well. It is a fine piece of gear.

The Cons:

1. Price. Hey, I’m not getting the Donkey because it’s awesome.  I’m not getting it because it’s $1659.00.

2. OK, it’s a little big which could lead to some (possibly unfair) glares from fellow pedestrians, especially if the paths are narrow in your part of the world. But what are you supposed to do if you live in the city with two little ones? Most twin strollers, especially those that will accommodate infants, aren’t small.

What do you think? Is this kind of luxury item getting parents off on the wrong over-spending, angsty, prestige-seeking foot? Or is it the answer to your new parenting prayers?

And here’s the very ultra cool promo video:

Article Posted 5 years Ago

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