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Mom Stuff

This Crayon Company Just Launched a Cruelty-Free Makeup Line

Was there anything more exciting as a kid than getting a fresh new pack of Crayola crayons or markers? (Answer: Nope.) But it looks like one of our favorite childhood brands is helping us relive all that nostalgia — by creating an innovative new beauty line that allows you to turn your face into a literal work of art.

Yes, really.

Crayola recently teamed up with the retail brand ASOS to create a cruelty-free vegan makeup line called Crayola Beauty, and it’ll make your adult self (and your inner 10-year-old) squeal with delight.

According to a press release obtained by Babble, Crayola Beauty was inspired by the brand’s love of “self-expression and creativity” and aims to give its customers “the tools to test, paint, draw and smudge with a 58-piece collection, featuring 95 bright and brilliant shades.”

The new line debuts the first-ever “face crayon,” which can be used on the eyes, lips, and cheeks in endless ways, and includes color-changing lipsticks, eye palettes, highlighters, mascaras, and even a brush kit.

How fun does that sound?


Article Posted 1 year Ago

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