The Incredible Invisible Bicycle Helmet by Hövding

hovding invisible bike helmets


In 2005 Anna Haupt and Terese Alstin, two women in Sweden studying Industrial Design at the University of Lund, had an idea for a new type of bicycle helmet that people would actually be happy to wear. After deciding that traditional helmets were not only uncomfortable and bulky, but also gave people unattractive mushroom heads, their concept and project for an invisible, inflatable, airbag helmet began.

They studied bike helmets, contacted head trauma specialists, and staged accidents to collect movement patterns and compared them to normal biking. It took them seven years, and then the Hövding invisible, inflatable helmet concept finally became a reality.

The Hövding helmets sell online for €399 {about $525 US dollars} which is on the high end when you compare the average price of traditional bike helmets that start at about $30. But what is the price of your life? I think Anna Haupt and Terese Alstin may have started this venture as a fashion or style concept, but what they’ve created is most definitely the safest helmet on the market today. And think about all those extreme sports enthusiasts and athletes whose careers oftentimes end in brain trauma and even death. Could this be the life-saving alternative?

  • Hovding | The Invisible Helmet 1 of 6

    It's like an airbag for your head!

    Go to Hövding to learn more.

  • The Hovding Complete Helmet 2 of 6

    The Complete Hövding RO is the sleekest of all the helmets and is available in a slim fit as well. You can also buy extra shells in fun prints to switch up your look. It sells for €399,  about $525 US dollars.

  • Wearing The Helmet 3 of 6

    The Hövding invisible helmet easily zips up the front, has an on/off button for when in use, looks like a scarf or neck warmer, and comes with alternate shells to mix and match.

  • The Hovding Invisible Helmet in Action 4 of 6

    A crash test dummy demonstrating how the Hövding helmet inflates.  Inflation takes a tenth of a second... 0.1 seconds.

    Watch the video below to see it in real time.

  • Chic on the Street 5 of 6

    Looking chic in a street-style fashion photo shoot, you can't even tell she's wearing a helmet.

  • In Fashion 6 of 6

    A still shot from the runway fashion show with a fully inflated Hövding helmet.


From the Makers

Hövding is a revolutionaly bicycle helmet, a new innovation designed for the modern cyclist. Not only one of the safest helmets on the market but also a discrete chameleon that easily becomes part of your outfits using a changeable shell. It looks like a scarf really.

Unlike other cycle helmets, Hövding is worn as a collar around your neck. The collar contains an airbag that will inflate and protect the head in the event of an accident. Compared to ordinary cycle helmets, Hövding provides the best shock absorption in the world.

Hövding contains sensors that are constantly monitoring the cyclist’s movements when it is switched on. The sensors detect any changes in velocity or angle of the cyclist and can distinguish between normal cycling and accidents.

In an accident, Hövding detects the abnormal movement pattern and triggers the airbag. The inflation takes a tenth of a second (0.1 seconds) and the airbag is fully inflated before head impact.

Hövding’s battery is easily charged through a computer using the USB cable included, when LEDs and a sound indicate that the battery is low (after about 18 hours of cycling).

In 2012 Swedish insurance company Folksam performed a test on the 13 most common cycle helmets on the market. The test showed that Hövding provides more than three times better shock absorption than any other helmet.

Behind this unique product lie seven years of development, in partnership with experts on cycling head injuries, airbag technology, mathematics and crash tests.

Watch and learn more about the women behind Hövding helmet below…


Skip the history and watch the helmet in action below…



Images taken from this YouTube Video Hövding World Premiere Fashion Show at Sergels torg Stockholm 2011-11-10 as well as product shots from the manufacturer’s website.

Alternate image sources courtesy of My News Desk ~ Press Release

Article Posted 3 years Ago

Videos You May Like