Watch Apple’s New Video Shot Entirely on the iPhoneMolly Thornberg
In honor of Apple’s 30th birthday, the company just released a video that is perfectly emotive and viral worthy – just like many of the ads shown during Super Sunday. Like many of the commercials shown during the big game, there is a human element connecting Apple products back to every day life. Microsoft did a great job displaying why their software matters in their latest commercial. Now Apple reminds us how the last 30 years of innovation from their company has changed the way the world lives.
On January 24, 2014, which was Apple’s 30th birthday – the company sent 15 camera crews to 5 continents to shoot 45 stories and capture over 70+ hours of footage. The camera crews only used one type of camera – the iPhone 5S.
Every single day, people are doing incredible things with the Mac and the technology it has inspired. We couldn’t think of a better way to demonstrate that fact than to capture one of those days unfolding. Or a better day to do it than the 30th birthday of the Mac.
From beginning to end, every facet of this production was made possible by innovations that trace their lineage back to the original Macintosh in 1984. From the people featured on camera to the devices used to document them. And the millions of people around the world watching the result of that work on their Mac, iPhone, or iPad. It’s a story that began 30 years ago, and it remains one that only Apple can tell.
Personally, I know Apple has changed how I live, work and parent. I’m looking forward to seeing what the next big thing is. Is it the iWatch? What about the iPhone 6? Time will only tell. Until then, I’ll enjoy reading all of the rumors.
Read more about what all went into making this video happen at Apple.com.
image source: apple.com
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