Toddlers: The Newest Fashion Accessories of the Absurdly Rich

So … apparently, high end fashion designers have exhausted the adult consumer demographic and are now going after their children. And not 13 year-old girls who might actually care about designer dresses— I’m talking about 2-year-olds who would probably much rather run around in the nude.

Why on earth would any parent buy their child a $600 dress?

In the words of Dara Sandler, mom to a 3-year-old fashion accessory named Juliet (in an article for USA Today), “I really believe when she dresses like this, she feels better about herself.”

Well, Mrs. Sandler, if you think dressing a toddler up as an outrageously obnoxious personal fashion statement has anything to do with anyone but yourself, you are totally deluded. And if Juliet honestly knows the difference between a pea coat from Baby Gap and a pea coat from Oscar de la Renta, then you have failed as a parent.

Unfortunately, Sandler doesn’t appear to be the only parent shelling out big bucks for her toddler’s designer duds. Luxury toddler wear is becoming one of the biggest growth segments in the children’s clothing market— up 7% this year as compared to 4% for children’s wear in general.

Traditionally, children’s luxury clothing items such as a Ralph Lauren top or a Burberry skirt, go for around $100 a piece. But when you start doing a little online shopping at Saks and Bergdorf’s, you realize that those brands are for relative paupers.

What child wants a $375 Ralph Lauren tweed jacket when they can have a Gucci vintage leather bomber for over $2000?

Certainly not Juliet. Her self esteem would plummet!

Below are some of the most ludicrously expensive toddler wear currently for sale. (Meanwhile, you can find my toddler making due with rags and tatters over on Mommy Shorts, wearing Baby Gap and Old Navy.)


Article Posted 4 years Ago

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