Who Are These Moms?Emily McClements
Recently I was flipping through a popular parenting magazine and came across several pages of articles that were specifically targeted to moms — best body lotions, makeup, and face creams, and I stopped to look. But when I glanced at the models in the pictures, the first thought that came to my mind was, “Who is that mom?!”
I mean, I know that magazines are all about image, but really, this model hardly even looked old enough to be a mother. How am I supposed to relate to that?
I kept flipping, the next page had another model who looked like she was still in her teens, and the following page had a picture of a college-age looking couple riding a tandem bike to go along with an article about marriage. Are there not any 30-something, attractive looking models out there for a magazine that’s targeting parents to us?
Or am I just being too sensitive?
We all know that our culture is obsessed with youth and beauty, and I am definitely no beauty queen or fashionista, but is it wrong for me to want, or expect, for magazines that are targeting me to choose models who are more of a reflection of the reality of parents?
It just really bothered me that these pictures of “moms” did not look like any mamas that I know. And while it’s of course, important for us as moms to make time for, and take care of, ourselves, does looking at pictures of young, extremely beautiful women really encourage us to do that? Or does it just add to the pressure that we moms feel that we have to be super moms in every way — including our beauty and looks?
I just wish they would have chosen to use models who were more realistic as mothers in their “parenting” magazine. But, maybe that’s just me.
Are you bothered by the models that you see portraying mothers in parenting magazines? Why or why not?